A Reading List on Travel Influencers and the Politics of a Place

Longreads

Influencers come in many flavors, including kid stars who make more money than you, self-made online traders involved in shady financial schemes, women hunters of #huntstagram, and COVID-denying wellness experts. At the end of 2019, brands were forecast to spend as much as $15 billion on influencer marketing by 2022. The pandemic, however, has forced many influencers to shift business models and strategies, especially those whose livelihoods depend on traveling the world.

But even before COVID-19, jet-setting content creators entangled themselves in problematic scenarios, posing questions about privacy, safety, and ownership, among other issues. These seven reads explore the world of travel influencers in the age of Instagram, and the implications of the industry and its content on tourism and politics.